
My book is an attempt to rediscover India : Ashutosh Mehndiratta
Ashutosh Mehndiratta was born and raised in New Delhi. He holds an MBA from the University of Alabama and has had a long career in
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\nDo you balance writing with a day job?�\n\nWriting is my day job. I’m �a full time writer. When I’m writing a book, I sit down at the laptop in the morning and try to get at least a chapter written every day. Before I write, I work out the synopsis and make a plan of what the story is going to be like. That helps me stay on track.?\n\nLet�s get to know more about your latest book – The Crunch Factor.�What made you write this book?\n\nThe book falls under the romantic comedy/chicklit genre. I’m actually not very sure myself but I think it’s a book that most people who are looking for a quick and enjoyable read will enjoy. The story is about Aliya, a food photographer who is protective of her parents and yet feels stifled at home. She wants to break free and in a moment of foolishness, assumes that marriage will be the way to do it. She agrees to marry Kamaal, the handsome owner of a newly opened restaurant in town, unaware that his head chef is her old crush Sameer.\n
\nWhat do you think readers will love about this book?\n\nI think the food and the chemistry!?\n\nIf you have a body of work, tell us a little more about it.\n\nWell yes. It’s a bit too long to outline here. 10 print novels, 3 e-books with Juggernaut and a bunch of short stories I am writing for Juggernaut again. All the details of my books are there on my website.\n\nIs there a writing schedule you work with & how do you deal with writer�s block?\n\nI don’t follow a schedule as such except that I like to get most of my writing done in the morning. As the day progresses, it becomes a little difficult to maintain the same level of momentum. I don’t believe in writer’s block. I understand that it’s possible to think you’ve run out of ideas (you just need to look around and there are ideas everywhere) or that you may feel you’re not progressing somewhere. When I feel this way, I like to take a break and do something else. Usually when I come back, things begin to click into place.\n\nInterviewed by: Pooja Bhardwaj\n
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Ashutosh Mehndiratta was born and raised in New Delhi. He holds an MBA from the University of Alabama and has had a long career in
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