
Nine Books To Change Your Perspective
Amit Sharma has written two novels and is a software engineer by profession. His hobbies include making his daughter laugh and reading, of course! So, here
Christoph Trappe (aka The Authentic Storyteller �) is an author, keynote speaker, global content marketing executive and healthcare influencer. He has a few tips for newbie authors.�\n\nI almost didn�t write my book �Get Real: Telling Authentic Stories for Long-term Success�. I was blogging away, sharing things on social media and beyond. That should be enough, I thought. But, as I learned digital content marketing (blog, social, etc.) and offline content marketing (print, book, etc.) do go hand in hand.\n\nI�ll share my road to becoming an author and then my top tips on how I promote my book through content marketing strategies.\n\nMy story to becoming an author\n\nI�ve been blogging and telling stories for my whole career and launched my current blog � The Authentic Storytelling Project � in 2013. Starting in late 2014 or so people started encouraging me to also start writing a book. Some of the common themes I heard:\n\n�All the experts have books.�\n\n�Most of your content is already on the blog.�\n\nI did eventually decide to repurpose and restructure my older blog posts into a book. And while I did learn a lot from self-publishing and selling copies I�m glad I finished the project. Of course, once the book was published I had to promote it. Here are some tips on what I do.\n\nHow content marketing tactics help me sell my book\n\nI use a number of content marketing tactics to sell my book.\n\nSearch engine optimization\n\nThe best search engine strategy is the one that continues to share relevant content that your target audiences are looking for. So, I blog at least weekly, often multiple times a week. Those articles bring new and returning readers to my blog. Once they are on my site, there are a several ways they can �run across� my book.\n\nSidebar and other ads\n\nI showcase my book in the sidebar in two ways.\n
\n \t
\n
\n\n\nI also run this ad, created for free with Bannersnack near the footer.\n\n
\n\nI also mention the book from time to time in articles as it�s relevant. If I�m talking about the book, I�ll link to where people can buy it.\n\nPopup\n\nPopups do work, but don�t be too annoying with them. My site�s popup shows after about 20 seconds and usually allows people to sign up for my mailing list. You could also promote your book this way.\n\nTwitter direct message\n\nWhen people follow me on Twitter, I send them an auto direct message with CrowdFire. My message says: �Thanks for connecting. How you�ll check out my storytelling book at http://authenticstorytelling.net/book.�\n\nEvery once in a while somebody will message me to let me know they hate direct messages. I hate them too when they are annoying. I also get lots of positive messages letting me know they appreciate the message of the book and sometimes that they just bought a copy.\n\nShare photos and social media updates\n\nWhen I mail out signed copies from time to time or order more printed versions to have at hand I always share photos on social media. �Just received 30 copies. Let me know if you want a signed copy.� Something like that.\n\nOne day, I was sending copies to three countries, so I posted about that:\n\n�Just sent 60 copies of my book to three countries. So exciting.�\n\nGive-away\n\nEvery once in a while, I give books away at events or on social media. I try to do this minimally since there�s a cost associated with it, but occasionally it�s a nice tactic that helps me share the message further. It�s a marketing expense.\n\nAmazon ads\n\nI�ve started running Amazon ads where my book appears in recommended sponsored searches alongside books I believe my target audience also reads. The ads are working and people are buying books. So far, it�s not a huge money maker but breaks even. I�m considering to keep doing it since it gets my book out there. And book sales can lead to paid speaking engagements.\n\nConferences\n\nI usually bundle book sales with speaking fees. �If you buy this many books this is the speaking fee.� It�s a good way to get the book in front of people.\n\nIf an event planner didn�t want to buy books as part of our arrangement I try to get some copies in the event�s bookstore, if it has one.\n\nConclusion\n\nThese are some of the tactics that have helped me sell my book and grow my blog audience. Will they all work for you the same way? Maybe but maybe not. Experiment and pick the ones that work the best. Remember: It might take time to see results.\n\n
About the Author:\n\nChristoph Trappe (aka The Authentic Storyteller�)��is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories.\n\nHe is a globally-recognized content marketing expert who frequently speaks at marketing conferences about social media, blogging and results-oriented storytelling strategies.
Amit Sharma has written two novels and is a software engineer by profession. His hobbies include making his daughter laugh and reading, of course! So, here
Deepti Menon is the author of the ‘Shadow’ trilogy of thrillers and her stories have been published in around 25 anthologies. She has shared her
Neil Gaiman is a renowned author whose works have inspired numerous TV shows that are now available for streaming in India. His stories are dark,
Feminism has come a long way since the 19th century, but women were still not taken seriously as writers. The gender bias in the literary
Damyanti Biswas is the bestselling author of two stunning thrillers. Her latest book ‘The Blue Bar’ is the first of the ‘Blue Mumbai’ series of
Like me, do you crave books with quirky, strong, and fun female characters too? Because, I’d rather not read any more about women that are
You must be logged in to post a comment.
Get all latest news, exclusive deals and Books updates.